Identity-Driven Sales Training

Sales is Influence.
Influence is Identity.

You weren't taught how to sell. You were taught what to say. iInfluenceSales trains the part of you that actually moves decisions—who you are, what you believe, and how confidently others feel it.

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Upcoming Experiences

Coming Soon

Discover who you are before you sell

Master the three core beliefs

Lead yourself before leading others

Annual gathering of transformational sellers

Advanced influence training

Speaker on stage at leadership event

Join 10,000+ professionals

who have transformed their careers

Upcoming Experience

The iInfluence
Summit 2027

An exclusive virtual experience designed to elevate your influence and transform your approach to sales.

February 26, 2027
7:00 PM EST
Virtual Event
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Reserve Your Spot

You were taught to sell.
You were never taught to believe.

Most sales training focuses on tactics, scripts, and techniques. But none of that works when certainty is missing. People don't buy because you say the right thing—they buy when they feel something is settled inside you.

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The Three Pillars
  • Leadership

  • Belief

  • Sales

David Imonitie
"Sales does not begin with persuasion. It begins with identity. If you don't believe in yourself, no one else will borrow belief from you."
David Imonitie Founder, iInfluenceSales

Every sale is decided by three beliefs

What you believe about yourself. What you believe about your product or service. What your prospect believes about their decision. Master these three—and selling stops feeling like effort. It becomes an extension of who you are.

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Trusted by Leaders Who Transform

Join thousands who've shifted from tactics to identity

Forbes Entrepreneur Inc. Success Bloomberg

50K+

Students Transformed

120+

Countries Reached

$2B+

Revenue Generated

15+

Years of Experience

What Leaders Are Saying

Real transformations from real people

"Sales finally stopped feeling like pressure. I learned how to lead decisions by becoming someone people trust."

Michael R.

Business Owner

"This changed how I show up—not just how I sell. Identity first changed everything."

Sarah K.

Sales Director

"I stopped chasing outcomes and started attracting them. The belief framework is transformational."

James T.

Entrepreneur

Sales is influence. Influence is identity.

Everything else is noise. This is not a tactics-only course. Not hype. Not scripts and funnels. It is a system for developing who you are—so selling becomes a natural extension of that identity.

The S.A.L.E.S. Framework

Sales is not an event. It's a process.

S

Story — Your narrative shapes perception

L

Language — Words create worlds

E

Energy — What you project, you attract

S

Service — Lead with value, always

Programs & Resources

Belief Mastery Course

The complete belief system transformation

Identity Intensive

Discover who you are before you sell

Leadership Blueprint

Lead yourself before leading others

Sales Influence Guide

The definitive influence playbook

Confidence Builder

Break through limiting beliefs

Elite Closer Program

Advanced influence techniques

Recent Episodes

  • Why Identity Comes Before Tactics

    Episode 145 • 42 min
  • The Three Beliefs That Close Every Sale

    Episode 144 • 38 min
  • Breaking Disempowering Beliefs

    Episode 143 • 51 min

Ready to Transform?

This is not about learning more tactics. It's about becoming someone who influences naturally. Sales is something you become, not something you perform.

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